Selling a property is a big decision that requires careful planning and execution. One of the most important steps in the process is selecting the right real estate agent. However, many sellers make the mistake of choosing an agent based solely on the appraisal price they offer. While this may seem like a logical approach, it is not always the best way to find the right agent. In this post, we will discuss why sellers should not choose an agent based on the appraisal price, but rather based on the plan they propose and their past performance.
The appraisal price is an estimate of the market value of a property, given by a real estate agent. However, it is important to note that this is just an estimate, and the actual market value of the property may be different. When choosing an agent based on the appraisal price, sellers may fall into the trap of selecting an agent who promises a higher price, even if that means overvaluing the property. This can lead to the property remaining on the market for longer than necessary, or even worse, a failed sale.
On the other hand, choosing an agent based on the plan they propose and their past performance can lead to a more successful sale. A good agent will have a clear and effective plan for marketing the property, and will be able to explain their approach in detail. This includes things like the type of advertising they plan to use, the target market they will focus on, and the timeline for the sale. By evaluating an agent’s plan, sellers can get a better idea of how they will work to sell the property and what their strategy is for success.
Past performance is another important factor to consider when selecting an agent. An agent with a proven track record of successful sales in the area will have a better understanding of the market and what buyers are looking for. They will also be able to provide references and testimonials from previous clients, giving sellers a better idea of what to expect. By choosing an agent with a strong history of successful sales, sellers can feel more confident that their property is in good hands.
In summary, sellers should not choose an agent based solely on the appraisal price they offer. While the appraisal price is important, it is just one factor to consider. Instead, sellers should evaluate an agent’s proposed plan and past performance to find the best fit for their needs. By doing so, they can ensure that their property is marketed effectively and sold quickly and for the best possible price.
